An understanding of Mexico and discussions by the leaders led to the concept of recognizing a Mexican citizen who had contributed to the friendship of the United States and Mexico. The first Mr. Amigo celebration was held on October 12, 1964 at the Fort Brown Memorial Center and honored former President of Mexico, Lic. Miguel Aleman.

The Mr. Amigo Association realized that the Charro Days Fiesta, with the various parades, costume balls and large crowds provided the proper atmosphere to promote and recognize the Mr. Amigo honoree. Lic. Jorge Perez y Bouras was the first Mr. Amigo honoree to be recognized during the Charro Days Fiesta in 1969.

Previous Mr. Amigo honorees include: Carlos Cuevas (2010), Arath de la Torre (2011), Eduardo Yañez (2012), Mariana Seoane (2013), Juan Osorio (2014).

Fernando Landeros Mr. Amigo 2016

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