Sombrero Festival, Ltd. throws a party for Brownsville the last weekend in February each year during Charro Days, traditionally held in Washington Park in Downtown Brownsville. Sombrero Festival was founded in 1986 to enhance the Charro Days celebration and to provide a venue targeting a broad segment of the community. Our average annual attendance is 40,000. We maintain a low gate admission price for adults, while also offering free admission times to ensure everyone in our community can attend. Children under 12 are always admitted free when accompanied by an adult. We maintain a cooperative agreement with numerous local non-profit groups whereby the group performs volunteer service and we make a donation to their organization. To date, Sombrero Festival, Ltd. has returned approximately $1.5 million back to the community through non-profit organizations and direct donations for tourism, beautification, and recreation venues in the City of Brownsville. Sombrero Festival is staffed completely by volunteers and is a 501 –(c) (4) non-profit organization. Our annual gross income is $400,000, and we retain start-up money for the next year’s festival. The remainder pays our bills and is invested back in the community. Sombrero Festival provides the best marketing venue during Charro Days.
Our 3 day event attracts this large segment of the population by featuring well-known Hispanic Artists, local music, unique food-booths, popular events such as the Jalapeno Eating Contest, Waiters Race, Grito Contest, Charro Days Classic 5K run, Tortilla Frisbee Toss, Hat-Stack Relay, and the only Charro Bean cookoff we know of, Frijolympics. We provide a fenced, secure, and family oriented festival.