The #BrownsvilleHotspots campaign allows users of Instagram, the popular iOS and Android app, to share photos of their favorite hotspots using the hash tag #BrownsvilleHotspots. The photos will be available for the world to see on Facebook, Twitter, and Brownsville.org. Monthly contests will be held and winners will receive prizes such as a signed 75th Anniversary Charro Days posters from renowned artist Don Breeden, "Brownsville, Always a Fiesta" hats or t-shirts, goodie bags, or gift certificates.